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Margaret River is a town and river in Western Australia. The town of Margaret River is located near the coast between Cape Naturaliste and Cape Leeuwin, in the Shire of Augusta-Margaret River. It is 288 kilometres south west of Perth The town and river are presumed to be named after Margaret Wyche, cousin of John Garrett Bussell (founder of Busselton) in 1831. The name is first shown on a map of the region published in 1839. European migrants lived in the area as early as 1850, with timber logging commencing in around 1870. By 1910, the town had a hotel also operating as a post office. After World War I, an attempt by the Government of Western Australia to attract migrants to Western Australia [ known as Group Settlement ]and establish farms in the region attracted settlers to the town. In 1922 over 100 settlers moved into the district. Inland along the Margaret River valley, high-quality table wine grapes are grown by a variety of commercial vineyards. Grapes perform very well in the Mediterranean climate of the region. The shift in emphasis to the wine industry in the late 1980s-early 1990s sharply reversed the slow decline in the region's economy, and since 1996 the region has been one of the fastest growing economic areas in Australia. Margaret River wines are now exported to most parts of the world.